2007中国最佳呼叫中心：上海篱笆信息科技有限公司

客户世界|CNCCA |2007-09-15

2007中国最佳呼叫中心：上海篱笆信息科技有限公司

Shanghai Liba Information Technology Co.,Ltd.

所处行业：互联网
所在城市：上海
建立时间：2006年6月
人员数量：80
座席数量：60
客服号码：400 620 5151

获奖介绍：

篱笆网创办于2003年，是一家专注于大中城市中产家庭消费领域的数据库营销公司。他们通过网站、呼叫中心、论坛、短信、邮件、即时通信、现场活动、平面杂志等多种互动营销手段让商家更容易找到客户，让客户更容易了解产品、更方便的购买并获得更有保证的售后服务。目前已开拓的消费领域主要是家居装修、婚庆、汽车，并且在房产、妇婴、女性时尚、教育培训、家庭理财等其他家庭消费相关领域有大量活动客户和很高的市场影响力。

篱笆网的呼叫中心是销售型的，座席代表称为消费顾问，偏重知识型营销，不直接生硬的推销产品，而是通过在与客户联络过程中建立专业形象和信任感后使客户产生消费行为。

篱笆网呼叫中心综合运用多种手段为装修、结婚、学车、购车、用车的客户提供专业化顾问服务，系统可以自动根据客户在不同的消费阶段和偏好推送相关资料、产品推荐、促销信息、市场活动等信息，帮助客户选择最适合自己的产品，完成相关的消费过程，并获得最佳的消费体验。

Brief Introduction of the Winning Units:

Liba is a database marketing company established in 2003 focuses on the middle class families’ consumption in large and medium-sized cities. They use various interactive marketing ways such as website, call center, BBS, SMS, e-mail, instant messaging, live activities and magazines to help suppliers to find purchasers more easily, as well as help purchasers to understand products more easily, purchase products more convenient and have more guaranteed after-sale services. They mainly develop consumption field as house decoration, wedding and automobile, and have a large number of active customers and great influence on other family consumption-related field such as house property, woman, infant, lady fashion, education, training, financing and so on.

The call center in Liba is a sales-type agent staff called consumption consultant. The agent staff leads customers to doing shopping through emphasizing knowledge marketing and contacting with customers to establish a professional image and a sense of trust instead of direct and stiff products selling.

The call center in Liba synthetically uses various means to supply a professional consultancy service system. According to customers’ different consumption steps and preferences, the service system gives customers related information, product recommending, promoting information and marketing activities about decoration, wedding, car learning, car purchasing and car driving. It helps customers to choose the most suitable products, finish a consumption-related process and get the best consumption experience.

评审单位：

中国电子商会呼叫中心与客户关系管理专业委员会
信息产业部呼叫中心标准指导委员会
客户世界机构(CCMWorld Group)

2007年9月

责编：admin

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